It's one small Mint for man...
The legendary Summer of Love has spawned plenty of refreshing ideas, but it was Ferrero that came up with one, that stayed fresh for more than 45 years.
Today we say that it was one small Mint for a man, but one giant leap into refreshment for everybody.
The grand premiere
In this world one has to make a name for himself. A catchy name works best - thus Ferrero didn't hesitate to replace the "Refreshing Mints" name with "Tic Tac".
It was 1970 and the new branding hit the jackpot of attention. Tic Tac refers to the distinctive clicking sound of the pack – the new name caught on and Tic Tac quickly rose to stardom.
Dancing with the Mints
Eighties were the time of breaking through the walls of old - both for the world and for Tic Tac as well. Sales sky-rocketed in emerging markets, expanding Tic Tac to a total of five continents, and the introduction of new flavours were the marks of good times for the most popular Mints around the globe.
Tic Tac continued its walk of refreshing success, crowning Lime & Orange and Mint flavours as all-time classics.
Welcome to the Minternet
Always a team
Refresh your mind
Juno, Dr Doolittle, Airheads, To Rome with Love - yes, Tic Tac made it to the silver screen. To the small screen as well - Tic Tac has graced the likes of Friends, Will & Grace, The Simpsons and even Dr House.
This subtle drift to pop culture means a lot for us - it states that the refreshing power of Tic Tac has become a part of the common imagination.